The outbound problem

Cold outreach is broken.
Not because the channel is dead —
because it's lazy.

Generic templates sent to the same 500 prospects every competitor is emailing. Low reply rates. High unsubscribe rates. Sales teams burning out on tools that just schedule emails faster.

Folly does the work those tools can't. It researches every prospect, understands their context, crafts genuinely personalized outreach — and runs the full sequence autonomously.

8% Average cold email reply rate
$96k Avg. annual cost of one SDR
0 Hours you'd spend on outreach

One agent. Full outbound motion.

01

Prospect Discovery

Folly finds your ideal customer profile and builds a target list — pulling company data, contact info, and contextual signals from the web.

02

Deep Research

Before sending anything, Folly reads your prospect's site, recent news, LinkedIn activity, and job postings. It builds context before it crafts a word.

03

Personalized Outreach

Every email is written to that specific person — referencing something real from their business, their role, their recent move. Not a template. Not a merge field.

04

Autonomous Follow-Up

Folly runs multi-step sequences, adjusts timing based on engagement signals, and follows up until you get a reply. Or a meeting.

More meetings.
Zero manual work.

Folly replaces the SDR function entirely. Not a tool that helps you send more emails — an agent that finds prospects, researches them, writes outreach, and runs sequences. All day. Every day.

  • Replaces your SDR function — at a fraction of the cost
  • Works 24/7 — no sick days, no PTO, no offsite
  • Personalized at scale — not just first name + company name
  • Built-in sequence management — no separate tool needed
  • Reports back meetings — not just "email sent"

Research first. Write second.

Most AI tools write first and research never. Folly reads before it writes — every email is grounded in something real about the person receiving it.

Autonomy over assistance.

This isn't a tool you use. It's an agent that works. It runs the whole motion without being asked. You get the outcomes; it does the work.

Personalization at depth.

Real personalization requires knowing what you mean when you say someone's "in a growth phase" or "just hired a new VP of sales." Folly finds those signals and uses them.

Start closing more meetings.

7 days free, then your plan kicks in. Cancel anytime — no long-term contracts.

Starter

$399 /mo

7 days free, then $399/mo

  • Full outbound research & prospect intelligence
  • AI-personalized email & LinkedIn sequences
  • Autonomous follow-up sequences
  • Booking link integration
  • 500 prospects/month
Start Free Trial

No credit card required to start your trial. Cancel before it ends and you won't be charged a cent.

Your SDR works 40 hours a week. Folly works 168.

The outbound motion is running before you open your laptop. That's what autonomous looks like.